![]() Then, you use social media to drive people to those channels instead of driving them to a page or group on social media.Īn example of this principle in action is the community my company recently built following my latest restriction. This could include, among other channels, your own website, email list or podcast. And when I say, "where you have complete control and ownership," I mean a place where no other person or entity can shut you down. When I say "your community," what I mean is your engaged and active audience of clients, prospects and strategic partners.
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